Awareness Months, Appreciation Weeks, National Days for Marketing

A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Crestline’s safety section offers products that remind customers and employees to stay healthy. Celebrate the return of the school year as well with Crestline’s back to school gifts, branded bookmarks, and other school promo items. Earn tier points to play a kiosk game and win up to $500 free play.

A successful digital promotion strategy involves regular updates, engaging content, and a strong call to action, encouraging members to take advantage of the promotions. Incorporating seasonal events or holidays into gym promotions requires some creativity and planning. For example, you could host a ‘New Year Fitness Resolution Challenge’ in January or a ‘Summer Slim Down Challenge’ in June. Finding the best gym event ideas is a great way to structure gym promotions that make a difference to your gym bottom line. Almost every day of the year offers businesses and nonprofit organizations a unique opportunity to tie in advertising or promotion.

• This type of arrangement can extend the reach of your brand.
• From booking, billing, scheduling, online training, workout delivery, fitness apps, and more.
• However, offering discounts to customers who may previously have only been window shopping may be the nudge they need to complete a purchase.
• However, running a BOGO discount means you can sell one item at full price minus your cost for two items so, in the end, you’d be earning $4.
• Paid marketing is a great way to ensure you greet the right person with the right offer at the right time.

This platform can streamline the process, allowing you to easily plan, share, and monitor your promotions. In September, PowerPlay Gym in New York launched a ‘Back-to-School Special’. They offered a 10% discount on memberships for students and teachers, alongside free trial classes. This promotion was shared widely on their social media platforms and through local schools.

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This promotion saw massive engagement from members, led to positive press coverage, and increased brand awareness in the local community. The Gratitude Challenge not only boosted member engagement but also positioned Harmony Health Club as a socially responsible business. Creating engaging and effective gym promotions requires careful planning and strategic thinking. First, consider what you want to achieve—be it attracting new members, increasing class attendance, or boosting merchandise sales.

Big List of Monthly Gym Promo Ideas

In it, you can thank them for attending or visiting your booth and offer a discount code or special offer as a token of your gratitude. Attending, sponsoring, or hosting an event requires a significant marketing investment. To make the most of the time and money you put in, you want your event to continue to pay dividends after it’s over. Your best future customer just might be one who knows a current customer. Studies have shown that customers who come to a business via referral are more loyal and have a 16% higher average value than those who find it through other channels.

Prioritize your brand with May’s calendar of fun national days. Thank healthcare workers with gifts for nurses during Nurses Week. Shop awareness bracelets for American Stroke Month or personalized real estate closing pouches for New Homeowners Day.

Five winners are selected every hour.Connect your PENN Play app or card via Bluetooth to a VLT machine for your chance to win.Lights on. Wednesday, Nov 19th and 26th donate at least one new unopened toy at the promotions desk. Wednesday, Nov 5th and 12th donate at least one non-perishable non-expired food item at the promotions desk. Hi, we’re Warwick Publishing, a fifth-generation, family-owned promotional products manufacturer. You can also use this list to help clients part ways with stale, old, overdone promotions, and replace them with fresh, innovative ideas.

Design a rewards or loyalty program

For example, let’s say you pay $3 for a product that you sell for $10. If you offer a 50% discount, you’d be making $2 from selling just one at the discounted price. However, running a BOGO discount means you can sell one item at full price minus your cost for two items so, in the end, you’d be earning $4. With more people buying that product as a result of your promo, your profits would soar.

With a platform and a partner that helps you do more with your digital marketing, now all the right leads find you. But you don’t have to use every holiday or yearly event for promotions, and it’s better not to. For instance, on July 1st for Canada and July 4th for the US, roll out sales specifically for residents of those countries. Feature patriotic items, BBQ essentials, and summer fashion, i.e offer discounts by product categories.

These promotions not only offer value to the clients but also increase the visibility and brand awareness of your gym. By aligning promotions with key events, holidays, or seasons, you can tap into the existing excitement and energy of your members, making the promotions more effective. Well-timed and thoughtfully planned promotions can significantly boost gym membership sales, contributing to the overall success of your fitness business. Monthly gym promotion ideas can supercharge your gym member acquisition strategy and boost engagement all year round. From seasonal fitness promotions to back to school gym promotion ideas, there’s no shortage of creative ways to attract attention. Along with the traditional New Year’s celebration, January’s calendar of national days and events supports several causes.

Crestline has a number of healthcare, dentist, and nurse gifts to observe the many health focused holidays as well. Tuck them into custom bags with logo to create a unique appreciation swag bag. Also consider creating an online company store for your employees to pick out fun apparel and other products on Employee Appreciation Day. For many schools and companies, promotional merchandise supports year-round fundraising efforts. Crestline offers fun, unique items that celebrate education awareness events in November. Purchase a military children’s book for Military Family Month or custom RFID sleeves for Computer Security Day.

You know it’s ideal to get your clients thinking about upcoming events with as much lead time as possible. We recommend planning for your seasonal promotions and events at least 2–3 months in advance, if not sooner. While it doesn’t always happen that way, discussing a yearly plan with your clients now can help mitigate rush fees and reduce stress when you’re pushed up against tight deadlines. FunFit Gym in Austin, Texas, added a fun twist to their October promotion with a Halloween Costume Workout. They invited members to attend workout sessions in costume, with prizes for the best outfits.

The easiest way to do that is to find one that’s a natural fit for your brand. Designing a promotion specifically for those you meet at the event is a great way to maintain contact with those individuals. Collect email addresses for event attendees and send a follow-up email.

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Get out into your community, trumpet your brand, and offer giveaways or discount coupons to those you meet. To get extra mileage from this promotion idea, take videos and photos and reshare your adventures on social media. With promotional ideas, sometimes two is better than one.

Additionally, the custom-branded gym apps can enhance the visibility and appeal of your promotions, putting your gym directly into the pockets of potential and existing members. Integrating promotions into this digital platform offers benefits for both the gym and its members, making promotions more accessible and engaging. Peak Performance Gym in Miami capitalized on the pre-summer rush with their ‘Summer Slimdown Challenge’.

With an affinity for martech, she specializes in writing product-led content that generates leads and revenue. She also loves tackling thought leadership projects on rapidly evolving topics like AI and lives in San Diego, CA. While this works best with food (both in-store and at farmer’s markets), it can also be used by spas and salons—with tester lotions, perfumes, or aromatherapy products. The bottom line is that people like things they can try before buying. For even more ways to use your verified Google Business Profile to promote your business, check out these 13 essential Google My Business optimizations.